ADVERTISING Advertising to children Marcia Amidon Lüsted Edina, Minn. : ABDO Pub., c2009. Marketing 101 -- From cereal prizes to i-pods, a history of kids as consumers -- Marketing to kids today -- Food marketing -- Empowering kids : creating savvy consumers -- Brand conscious, from babies to teens -- Limiting the marketing machine -- How much stuff is too much stuff? Advertising Catherine Chambers Oxford : Heinemann Library, c2001. Discusses advertising, focusing on how a jeans manufactuer might put together an ad campaign. Looks at the benefits of advertising, the types of people targeted, ethical issues, the use of different media (including hoardings, tv and radio commercials, and websites), the people involved and the skills they require, and, the role of new technology. Big fat lies : advertising tricksSt. Catherines, Ont. ; New York : Crabtree Pub., c2008. Uses the character of Martina, a high school student who has spent the summer working at an advertising agency, to introduce the world of advertising. Looks at how advertisements for food are designed to influence consumers' buying decisions, and discusses how to make informed choices.
NUTRITION Birke Baehr: What is wrong with our food system?This is a passionate and motivating presentation from an 11 year old american boy who is keen to promote localised and green food production. He challenges us to think more deeply about how food is made, where it comes from and what's actually in it. http://www.ted.com/talks/birke_baehr_what_s_wrong_with_our_food_system.html Healthy living and eating. An online resource site to help support teachers when they need information relating to this popular topic. http://schools.natlib.govt.nz/high-interest-topics/healthy-living-and-eating MyPyramid for Kids This site is from the US Dept of Agriculture. It looks at healthy eating and provides worksheets and information for kids, parents and teachers. Suitable for Years 1 - 6. __www.mypyramid.gov/kids/index.html__ EPIC Food and Nutrition Britannica Online School Edition Provides information and guidelines on food and nutrition. Suitable for Years 3 – 6. http://school.ebonline.co.nz/failedlogin?target=/all/comptons/article-9274373 WWOOF New Zealandis part of a world wide community that promotes awareness of ecological farming practices by providing volunteers with the opportunity to live and learn on organic properties. WWOOF is an enjoyable, educational and safe way to explore and get to know the people in the country. http://www.wwoof.co.nz Organic gardening : How to grow an organic gardenA step by step guide to planting out a vegetable garden. __http://www.youtube.com/watch?v=lFsSlS7IHBg&feature=fvwrel__ Organic FarmingA 2:15 sec video in which an American farmer shows his farm, briefly discusses the natural pesticides and processes he uses to grow his produce and shares his reasons for choosing to be an organic farmer. __http://www.youtube.com/watch?v=lexXYzLQwDo__ ADVERTISING PBS Kids Go: Don't Buy It-Get Media Smart-Advertising Tricks. This is a cool interactive website that allows children to investigate for themselves and discover advertising tricks used by food stylists to make the food look more tempting in advertisements http://pbskids.org/dontbuyit/advertisingtricks/foodadtricks.html Advertising abuses YOU : A teenagers perspective on TV advertising and her challenge to use commercials as a vehicle to give messages about making the world a better place rather than for selling products. Covers some of the techniques advertisers use to create buy-in from the consumer. http://www.youtube.com/watch?v=JHIklwb12yY Below are a variety of food ads which could be used as discussion starters or as examples of different strategies used by advertisers to get people to buy their products. (NB Some of these can be viewed on the video link pages) LAMPlatoon critique of “Big G” cereals ad : Breaks up the ad into parts to discuss language and messages the advertisers are/are not saying in this children's cereal ad. http://www.youtube.com/watch?v=k_4blvLQQgM Evian Rollerbabies international version www.youtube.com/watch?v=XQcVllWpwGs Cocoa Puffs http://www.youtube.com/watch?v=NqcWy6y2SJE&NR=1 Honey Nut Cheerios http://www.youtube.com/watch?v=jpJPI_T2MIw&feature=related TOOLS for displaying work Wordle - displays word lists in a creative and random way http://www.wordle.net/ Survey Monkey - for collecting and displaying data http://www.surveymonkey.com/
Advertising to children Marcia Amidon Lüsted
Edina, Minn. : ABDO Pub., c2009.
Marketing 101 -- From cereal prizes to i-pods, a history of kids as consumers -- Marketing to kids today -- Food marketing -- Empowering kids : creating savvy consumers -- Brand conscious, from babies to teens -- Limiting the marketing machine -- How much stuff is too much stuff?
Advertising Catherine Chambers Oxford : Heinemann Library, c2001.
Discusses advertising, focusing on how a jeans manufactuer might put together an ad campaign. Looks at the benefits of advertising, the types of people targeted, ethical issues, the use of different media (including hoardings, tv and radio commercials, and websites), the people involved and the skills they require, and, the role of new technology.
Big fat lies : advertising tricks St. Catherines, Ont. ; New York : Crabtree Pub., c2008.
Uses the character of Martina, a high school student who has spent the summer working at an advertising agency, to introduce the world of advertising. Looks at how advertisements for food are designed to influence consumers' buying decisions, and discusses how to make informed choices.
Birke Baehr: What is wrong with our food system? This is a passionate and motivating presentation from an 11 year old american boy who is keen to promote localised and green food production. He challenges us to think more deeply about how food is made, where it comes from and what's actually in it.
http://www.ted.com/talks/birke_baehr_what_s_wrong_with_our_food_system.html
Healthy living and eating. An online resource site to help support teachers when they need information relating to this popular topic.
http://schools.natlib.govt.nz/high-interest-topics/healthy-living-and-eating
MyPyramid for Kids
This site is from the US Dept of Agriculture. It looks at healthy eating and provides worksheets and information for kids, parents and teachers.
Suitable for Years 1 - 6.
__www.mypyramid.gov/kids/index.html__
EPIC
Food and Nutrition
Britannica Online School Edition
Provides information and guidelines on food and nutrition. Suitable for Years 3 – 6.
http://school.ebonline.co.nz/failedlogin?target=/all/comptons/article-9274373
WWOOF New Zealand is part of a world wide community that promotes awareness of ecological farming practices by providing volunteers with the opportunity to live and learn on organic properties. WWOOF is an enjoyable, educational and safe way to explore and get to know the people in the country. http://www.wwoof.co.nz
Organic gardening : How to grow an organic garden A step by step guide to planting out a vegetable garden.
__http://www.youtube.com/watch?v=lFsSlS7IHBg&feature=fvwrel__
Organic Farming A 2:15 sec video in which an American farmer shows his farm, briefly discusses the natural pesticides and processes he uses to grow his produce and shares his reasons for choosing to be an organic farmer.
__http://www.youtube.com/watch?v=lexXYzLQwDo__
ADVERTISING
PBS Kids Go: Don't Buy It-Get Media Smart-Advertising Tricks. This is a cool interactive website that allows children to investigate for themselves and discover advertising tricks used by food stylists to make the food look more tempting in advertisements
http://pbskids.org/dontbuyit/advertisingtricks/foodadtricks.html
Advertising abuses YOU :
A teenagers perspective on TV advertising and her challenge to use commercials as a vehicle to give messages about making the world a better place rather than for selling products. Covers some of the techniques advertisers use to create buy-in from the consumer.
http://www.youtube.com/watch?v=JHIklwb12yY
Below are a variety of food ads which could be used as discussion starters or as examples of different strategies used by advertisers to get people to buy their products. (NB Some of these can be viewed on the video link pages)
LAMPlatoon critique of “Big G” cereals ad : Breaks up the ad into parts to discuss language and messages the advertisers are/are not saying in this children's cereal ad.
http://www.youtube.com/watch?v=k_4blvLQQgM
Evian Rollerbabies international version
www.youtube.com/watch?v=XQcVllWpwGs
Cocoa Puffs
http://www.youtube.com/watch?v=NqcWy6y2SJE&NR=1
Honey Nut Cheerios
http://www.youtube.com/watch?v=jpJPI_T2MIw&feature=related
TOOLS for displaying work
Wordle - displays word lists in a creative and random way
http://www.wordle.net/
Survey Monkey - for collecting and displaying data
http://www.surveymonkey.com/